Social Media Monetization Will Drive the Digital Future

“Dramatic global growth in social networking and blogging has developed social media into a new content format, thus driving a shift in overall media consumption.” 

– Citigroup Global Markets Pan-Europe Research: “Social Media, E-Payments & The New Digital Market”

This 120 page Citigroup report on the state and future of the digital landscape in Europe covers everything from near field communications (the technology punctuated to drive mass adoption of mobile payments) to the types of devices being used to consume media. The overall conclusion drawn by these analysts: the digital future will be shaped and driven by an increased monetization of social media.

We compiled takeaways from the 120 page report around three topics of particular interest to our customers: media consumption, the online advertising landscape and, of course, Facebook’s impact on both.