Blog Archives
Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]
Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages.
With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from the 175 billion Facebook ad impressions managed through our Ad Engine in 2011 to compare the reach and average cost-per-clicks (CPC) for countries across the globe — featured today on Business Insider: