Blog Archives

How Facebook Advertising Works

Running a successful Facebook ad campaign can be both tedious and time consuming – not to mention expensive if you don’t know what you’re doing. But with a third of all US display advertising impressions coming from Facebook, few businesses can afford to pass up the opportunity to tap its massive user base.

Whether running your own ad campaign or relying on a 3rd party service, knowing the basics of Facebook advertising can both dramatically increase your return on spend, as well as protect you from getting burned. To begin, it’s useful to have a basic understanding of how the Facebook ad platform works.

Read the rest of this entry