Author Archives: David Noam

Final Four Weekend: It’s a Kentucky Nation on Facebook [Infographic]

With this weekend’s Final Four match ups between Kentucky and Louisville as well as Kansas and Ohio State in mind, we decided to dig into the buzz surrounding each team, their coaches, and top players on Facebook. We tapped our Facebook advertising software, Ad Engine, for the data, and found that Kentucky trumps in popularity in every category we examined. We took this a step further, identifying which team each state is cheering for this weekend. We compiled the results in the following infographic:

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NCAA March Madness on Facebook: Which Bracket is Most Popular?

March Madness has arrived—the time when Bracketology becomes an accepted form of science. Analysts and fans alike continue their last minute dissections, searching for something that could signal an upset (we’re looking at you Syracuse). Users of Facebook are no different, taking to the platform in hordes to discuss each team and hurl a few well placed insults at their peers from other schools. Freecast has taken advantage of the interest on Facebook, and partnered with TNT, TBS, TruTV and CBS to stream all the games live onto Facebook.

So, who is interested in March Madness on Facebook? We dove into our Facebook campaign data to find out.

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Kony 2012 on Facebook: Breaking Down Invisible Children’s Reach

Over the past week, Facebook, blogs and the twittesphere have all been buzzing about Invisible Children’s new viral video campaign, Kony 2012. The Invisible Children non-profit began with a simple, but difficult concept — make people care about Joseph Kony, the Ugandan warlord who routinely kidnaps and uses child soldiers to maintain his power. The organization’s campaign goal was clear: make Kony famous (or rather, infamous) by creating a video so compelling, that hundreds of thousands of people would join the cause.

One week and 70 million views later on their 30 minute video detailing Kony’s regime, Invisible Children by all means achieved their goal. To put this feat into perspective, the Old Spice Guy took 5 months to reach the same level of YouTube views.

So, who are these new found supports? We dove into our Facebook campaign data to find out.

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Facebook Advertising: Revenue, Market Share and Projections

Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry.  Read the rest of this entry

The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing.

Courtesy of The Social Marketer:
Facebook emerges as the largest ad impressions publisher on the internet

Facebook, once thought of as the future of online advertisements, has become the dominant force in a crowded field of online ad publishers.

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Casual Games Association: The Present & Future of Social Gaming

SOCIAL GAMING FACEBOOKWe love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report.

The US social gamer audience is expected to rise to 78 million people in 2012, up from an expected 69 million in 2011 and 57 million in 2010. Needless to say, the industry is booming. With an average age of 40 for women and 37 for men, social games are capturing a much wider audience than traditional console games. Read the rest of this entry

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.”

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Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole.

With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional networking site. And as more people add career information on Facebook, there are undoubtedly implications for advertisers.

Gen Y & Their Careers on Facebook

  • 36% of the Gen-Y users on Facebook list their workplace on their profile, compared with 80% who list a school
  • Gen-Y members “friend” an average of 16 co-workers
  • Gen-Y members spend just over 2 years at their first job

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3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into their product offerings—social connections. While companies once invested much of their money into radio and TV, they are now investing more and more into interactive advertisements and other offerings relevant to the social media world and their customers’ personal lives.

Here are three of our favorite new interactive Facebook apps designed to differentiate each company in 2012:

Citi’s ThankYou Points Sharing App

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