Author Archives: Cheryl Morris
This article was originally published here on Inside Facebook.
Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including Fab.com, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and deliver positive ROI. In fact, their needs and goals have helped refine our product roadmap.
Savvy e-commerce companies are increasingly realizing they can leverage Facebook Ads to meet specific business goals — those that live both on and off Facebook, and that go far beyond the Like. In the online advertising world, using paid media to drive business results beyond awareness is known as “performance advertising,” and it’s something our software was built from the ground up to introduce to the world of Facebook. Our Ad Engine measures the user engagement that happens after someone clicks on a Facebook Ad, and uses that information in real-time to inform bidding and optimization of creative and audience targeting.
With this experience in mind, below are 5 business goals e-commerce companies are driving to and optimizing for as part of their Facebook advertising campaigns: Read the rest of this entry
Lead411 conducts research on the fastest growing technology companies in the United States, for customers like Gartner and ADP. Their city-by-city ‘Hot List’ awards were created to recognize quickly growing companies in this space.
In Boston, a pool of 1776 local companies from the software, wireless, hardware, internet and media industry were researched in the process. That list was narrowed down to just 62 award recipients that represent the hottest, fastest growing companies in the Boston region, chosen on their merits of achieving a 100% increase in revenues or receiving over $2M in venture capital in the last two years.
The third annual Boston award, Nanigans is honored to be recognized alongside other Boston technology leaders like HubSpot, JumpTap, uTest, Care.com, Black Duck Software, Backupify, CustomMade, Gazelle, and Gemvara. We want to thank Lead411 for the award and recognition, and congratulate all our fellow award recipients!
2012 is off to a great start for Nanigans and its Facebook advertising software, from new clients, partnerships and product features to the exciting campaigns managed through our software by the largest and most sophisticated advertisers on Facebook.
This award tops off another consecutive quarter of double-digit growth for Nanigans, and we look forward to continuing to grow and innovate in 2012!
Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients
BOSTON, Mass. –- March 1, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, has been selected for partnership in Hill Holliday’s Project Beacon program.
Hill Holliday’s Project Beacon program was designed to offer strategic counsel and promote collaboration between the agency and ad tech startups. With the goal of bringing innovative advertising technologies to market faster than ever before, Hill Holliday will provide client introductions as well as offer strategy, product development and growth advice to Nanigans as part of the partnership.
“A Facebook strategy has become foundational to marketers today. Nanigans offers a platform that allows advertisers to measure and optimize their Facebook ad spend to meet specific goals on and off Facebook, such as registrations, viral shares and purchases,” explained Seb Maitra, SVP and Group Media Director at Hill Holliday. “We find Nanigans’ transparency, strategic guidance and focus on ROI optimization extremely helpful as we seek to maximize the impact of our clients’ footprint on Facebook.”
Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly fits the bill.
The Keynote: Facebook’s Impact on Society, through Storytelling.
The keynote began with Chief Operating Officer Sheryl Sandberg eloquently outlining the internet’s impact on society, and Facebook’s role in introducing a platform where individuals are connected to other people and entities — ultimately providing them a voice on the web.
“When the internet happened, it changed our lives. It changed our lives around the provision of information,” she shared. “Technology is powering us; it’s powering who we are. This is a shift – a shift to the wisdom of crowds to the wisdom of friends. … History is filled with examples of when individuals had a voice and made a difference. The difference now is that people can have this voice at scale.”
She set this stage to then outline how the Facebook platform is helping marketers forge deeper connections with individuals. Read the rest of this entry
Tonight the 84th annual Academy Awards, more commonly known as The Oscars, will be televised live in more than 100 countries. Viewers across the world will tune in to see who The Academy of Motion Picture Arts and Sciences selects as this years award winners.
War Horse, Moneyball, Extremely Loud & Incredibly Close, The Help, The Tree of Life, The Descendants, and The Artist are all up for Best Picture of the Year. Other most anticipated awards of the night go to best Best Actor and Actress in a Leading Role, with this years Oscar nominees including Brad Pitt (Moneyball), Gary Oldman (Tinker Tailor Soldier Spy), George Clooney (The Descendants), Jean Dujardin (The Artist), Demian Bichir (A Better Life), Meryl Streep (The Iron Lady), Rooney Mara (The Girl with the Dragon Tattoo), Michelle Williams (My Week with Marilyn), Glenn Close (Albert Nobbs) and Viola Davis (The Help).
We tapped into our Ad Engine’s Facebook campaign data to see who would win if Facebook users across the United States had their say:
Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages.
With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from the 175 billion Facebook ad impressions managed through our Ad Engine in 2011 to compare the reach and average cost-per-clicks (CPC) for countries across the globe — featured today on Business Insider: