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Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole.

With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional networking site. And as more people add career information on Facebook, there are undoubtedly implications for advertisers.

Gen Y & Their Careers on Facebook

  • 36% of the Gen-Y users on Facebook list their workplace on their profile, compared with 80% who list a school
  • Gen-Y members “friend” an average of 16 co-workers
  • Gen-Y members spend just over 2 years at their first job

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Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

MARYMEEKERWhile mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation:

A Global Leader

Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, Google and Amazon.com. The company’s estimated market value is $77B, with revenues going nowhere but up — impressive given the trodden tech giants ahead of the social network on the list.

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