The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing.

Courtesy of The Social Marketer:
Facebook emerges as the largest ad impressions publisher on the internet

Facebook, once thought of as the future of online advertisements, has become the dominant force in a crowded field of online ad publishers.

Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network.

With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad agencies use Facebook in their campaigns (a 10% increase from Q2).

Toyota’s ‘Social Network Racer’

Toyota has created a branded Facebook arcade-style racing game in anticipation their new sports car model, to be unveiled at the Tokyo Motor Show in December. The App creates a customized course in the shape of your first name, pulling in photos and other profile information to populate billboards alongside the course. Players can “test drive” the new Toyota model, challenging their friends in track times, successfully creating both a personalized and social in-game experience. Players are competing globally in in an effort to be awarded a grand prize trip to Japan or receive an exclusive painting of the car created by the concept car’s designer.

According to Adverblog, Japanese ad agency Party is behind this social game.

Facebook’s New ‘Social Feedback Loop’ — and 7 Recommendations for Marketers

With the hype of Facebook’s f8 developer conference behind us, with its celebrity cameos and star-studded after parties probably calling in some help for the morning clean-up, it’s now time to think of the sobering implications of how this groundbreaking update to the Facebook platform causes us to rethink our social marketing strategies going forward.

Facebook’s ‘social feedback loop’

While we’ve described tools like Timeline and the new Open Graph features in our post yesterday, the really interesting piece is how they all fit together to create a feedback loop between Open Graph Apps and the Facebook experience — one that is designed to spur social discovery and engagement.

Let’s examine this in more detail.

It all starts with the apps