Blog Archives

2012 Academy Awards on Facebook

Tonight the 84th annual Academy Awards, more commonly known as The Oscars, will be televised live in more than 100 countries. Viewers across the world will tune in to see who The Academy of Motion Picture Arts and Sciences selects as this years award winners.

War Horse, Moneyball, Extremely Loud & Incredibly Close, The Help, The Tree of Life, The Descendants, and The Artist are all up for Best Picture of the Year. Other most anticipated awards of the night go to best Best Actor and Actress in a Leading Role, with this years Oscar nominees including Brad Pitt (Moneyball), Gary Oldman (Tinker Tailor Soldier Spy), George Clooney (The Descendants), Jean Dujardin (The Artist), Demian Bichir (A Better Life), Meryl Streep (The Iron Lady), Rooney Mara (The Girl with the Dragon Tattoo), Michelle Williams (My Week with Marilyn), Glenn Close (Albert Nobbs) and Viola Davis (The Help).

We tapped into our Ad Engine’s Facebook campaign data to see who would win if Facebook users across the United States had their say:

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The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing.

Courtesy of The Social Marketer:
Facebook emerges as the largest ad impressions publisher on the internet

Facebook, once thought of as the future of online advertisements, has become the dominant force in a crowded field of online ad publishers.

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Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages.

With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from the 175 billion Facebook ad impressions managed through our Ad Engine  in 2011 to compare the reach and average cost-per-clicks (CPC) for countries across the globe — featured today on Business Insider:

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Super Bowl XLVI on Facebook: Giants vs. Patriots Players [Infographic]

We knew from our NFL playoff infographic published last month that America is a Patriot’s nation on Facebook. With Super Bowl Sunday finally here, we wanted to dig deeper and pit the New York Giants and the New England Patriots’ coaches and players against one another on the social network in a position-by-position breakdown. We tapped our Facebook advertising software for the data, and Patriots players trump in buzz on Facebook for every position we examined:

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INFOGRAPHIC: Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global reach. 75% of Facebook’s 800M active users live outside the United States, and the social network supports 70 different languages.

So, what countries should you target when advertising on Facebook?

We ranked twenty countries by their number of Facebook users, average cost-per-clicks and average clickthrough rates in the infographic below (just published on All Facebook) to help answer the question:

Facebook Infographic - Facebook Marketing: Hidden Gems of Targeting
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