Posted by Cheryl Morris
Following the success of their fMC event earlier this month, Facebook released two white papers (commissioned by Forrester Research) to empower marketers to approach social more strategically, and which highlight how paid media fuels social momentum.
Facebook introduces the white papers by underscoring that 95% of VP and C-level marketers believe we live in a connected world, “where people are connected to the things they care about through social media.” The implications of this for businesses? Traditional, one-way, push marketing is replaced by two-way dialogue (which can be initiated by consumers) and offers the opportunity for brands to connect more authentically with potential and current customers. Perhaps more consequential, it means the veil and tinted glass covering how your company engages in business has been lifted. Read the rest of this entry →
Posted by David Noam
With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into their product offerings—social connections. While companies once invested much of their money into radio and TV, they are now investing more and more into interactive advertisements and other offerings relevant to the social media world and their customers’ personal lives.
Here are three of our favorite new interactive Facebook apps designed to differentiate each company in 2012:
Citi’s ThankYou Points Sharing App
Posted by Cheryl Morris
Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it.
The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent to which social marketing is being leveraged by their business. Here are some of the results we found most interesting:
The Social Consumer
Social consumers are defined as those who turn to their social networks to learn about products and services. They are undoubtedly some of the types of people you should consider targeting when advertising. So, who are they? Overall, they tend to be gender neutral, have higher incomes, be middle aged, and frequent Facebook by far and large more than any other social network.