Blog Archives

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap:

Cornell University

Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case isn’t publicly available, below are the presentation slides Rishi used to take students through the evolution of online advertising and how¬†the rise of social networking is transforming the space.

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The State of Social Marketing 2011 – 2012

Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it.

The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent to which social marketing is being leveraged by their business. Here are some of the results we found most interesting:

The Social Consumer

Social consumers are defined as those who turn to their social networks to learn about products and services. They are undoubtedly some of the types of people you should consider targeting when advertising. So, who are they? Overall, they tend to be gender neutral, have higher incomes, be middle aged, and frequent Facebook by far and large more than any other social network.

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