Blog Archives

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.”

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Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole.

With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional networking site. And as more people add career information on Facebook, there are undoubtedly implications for advertisers.

Gen Y & Their Careers on Facebook

  • 36% of the Gen-Y users on Facebook list their workplace on their profile, compared with 80% who list a school
  • Gen-Y members “friend” an average of 16 co-workers
  • Gen-Y members spend just over 2 years at their first job

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Facebook’s New ‘Social Feedback Loop’ — and 7 Recommendations for Marketers

With the hype of Facebook’s f8 developer conference behind us, with its celebrity cameos and star-studded after parties probably calling in some help for the morning clean-up, it’s now time to think of the sobering implications of how this groundbreaking update to the Facebook platform causes us to rethink our social marketing strategies going forward.

Facebook’s ‘social feedback loop’

While we’ve described tools like Timeline and the new Open Graph features in our post yesterday, the really interesting piece is how they all fit together to create a feedback loop between Open Graph Apps and the Facebook experience — one that is designed to spur social discovery and engagement.

Let’s examine this in more detail.

It all starts with the apps

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