Facebook’s New ‘Social Feedback Loop’ — and 7 Recommendations for Marketers

With the hype of Facebook’s f8 developer conference behind us, with its celebrity cameos and star-studded after parties probably calling in some help for the morning clean-up, it’s now time to think of the sobering implications of how this groundbreaking update to the Facebook platform causes us to rethink our social marketing strategies going forward.

Facebook’s ‘social feedback loop’

While we’ve described tools like Timeline and the new Open Graph features in our post yesterday, the really interesting piece is how they all fit together to create a feedback loop between Open Graph Apps and the Facebook experience — one that is designed to spur social discovery and engagement.

Let’s examine this in more detail.

It all starts with the apps

Facebook’s f8 Keynote: What it Means for Developers & Marketers

We’re at f8 in San Francisco today, with the keynote speeches just concluding. After an entertaining opening with comedian Andy Samberg masquerading as Mark Zuckerberg, the real “Zuck Dawg” (as Samberg called him) took the stage to deliver the true keynote. Facebook’s CTO Bret Taylor and VP Product Chris Cox followed, along with brief cameo CEO appearances from Spotify’s Daniel Ek and Netflix’s Reed Hastings. 

Overview of Announcements

Two major announcements were made at f8: (1) introduction of the Timeline and (2) development of the Open Graph.