Posted by David Noam
Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry. Read the rest of this entry →
Posted by Cheryl Morris
Online retail sales reached a new $37.2 billion record high this holiday shopping season. That’s up a sizable 15% from 2010.
With social networks cited by consumers as their leading online shopping portal (topping both retail and comparison sites), it’s no surprise that many advertisers turned to Facebook this year to place ads and take advantage of the social network’s 800 million active users, engagement and targeting parameters.
The result of this increased demand for Facebook ads was higher cost per clicks (CPCs). It is a trend we saw over the course of November and December, with over 80% higher CPCs during peak holiday shopping season (just featured on ReadWriteWeb):