Category Archives: Company News

These posts highlight news and updates from the Nanigans WHQs in Boston, Mass.

Nanigans Receives ‘Hottest Boston Company’ Award

Nanigans is excited to announce being a recipient of Lead411’s 2012 ‘Hottest Boston Company’ award.

Lead411 conducts research on the fastest growing technology companies in the United States, for customers like Gartner and ADP. Their city-by-city ‘Hot List’ awards were created to recognize quickly growing companies in this space.

In Boston, a pool of 1776 local companies from the software, wireless, hardware, internet and media industry were researched in the process. That list was narrowed down to just 62 award recipients that represent the hottest, fastest growing companies in the Boston region, chosen on their merits of achieving a 100% increase in revenues or receiving over $2M in venture capital in the last two years.

The third annual Boston award, Nanigans is honored to be recognized alongside other Boston technology leaders like HubSpot, JumpTap, uTest, Care.com, Black Duck Software, Backupify, CustomMadeGazelle, and Gemvara. We want to thank Lead411 for the award and recognition, and congratulate all our fellow award recipients!

2012 is off to a great start for Nanigans and its Facebook advertising software, from new clients, partnerships and product features to the exciting campaigns managed through our software by the largest and most sophisticated advertisers on Facebook.

This award tops off another consecutive quarter of double-digit growth for Nanigans, and we look forward to continuing to grow and innovate in 2012!

Read the rest of this entry

Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients

BOSTON, Mass. –- March 1, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, has been selected for partnership in Hill Holliday’s Project Beacon program.

Hill Holliday’s Project Beacon program was designed to offer strategic counsel and promote collaboration between the agency and ad tech startups. With the goal of bringing innovative advertising technologies to market faster than ever before, Hill Holliday will provide client introductions as well as offer strategy, product development and growth advice to Nanigans as part of the partnership.

“A Facebook strategy has become foundational to marketers today. Nanigans offers a platform that allows advertisers to measure and optimize their Facebook ad spend to meet specific goals on and off Facebook, such as registrations, viral shares and purchases,” explained Seb Maitra, SVP and Group Media Director at Hill Holliday. “We find Nanigans’ transparency, strategic guidance and focus on ROI optimization extremely helpful as we seek to maximize the impact of our clients’ footprint on Facebook.”

Read the rest of this entry

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap:

Cornell University

Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case isn’t publicly available, below are the presentation slides Rishi used to take students through the evolution of online advertising and how the rise of social networking is transforming the space.

Read the rest of this entry

The New Currency: Financial Institutions on Facebook

Financial services represents approximately 30% of all online advertising spend, and on Facebook there are certainly institutions leading the way and investing in the opportunity: Capital One, Citibank and American Express are three that come to mind. That being said, the laggards seem to still outweigh the innovators. In examining the top 20 commercial banks, only five have Facebook reaches* of over 300,000 people. This contrasts starkly to other consumer facing sectors, like CPGs, where many brands have a reach of several millions.

Yesterday our founder and CEO Ric Calvillo was invited to speak at The Ad Club’s financial marketing summit, The New Currency. The event explored how mobile and social are transforming financial services, honing in on the challenges and opportunities of each.

Ric’s session focused on social’s implications for financial services. Dan O’Malley, founder and CEO of PerkStreet Financial, opened the session by describing how his online-only bank is capitalizing on digital’s ability to unlock a more personalized banking experience and the death of costly bank branches to fund better rewards. Ric’s panel followed, with Twitter’s Northeast Revenue Manager Cameron Burnham and Game Show Network’s SVP Digital Mark Cullinane joining him.

Read the rest of this entry

Nanigans Closes 2011 with Explosive Growth

Company Achieved 1600% Growth in Facebook Ad Spend; Cements Leadership Position in Facebook Marketing API Technology 

BOSTON, Mass. –- January 31, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, today announced details of their corporate momentum and growth achieved in 2011. With marketers increasingly turning to Facebook, Nanigans’ Ad Engine™ served over 175 billion Facebook ad impressions during the year.

Through its software built on the Facebook Ads API, Nanigans enabled more than 700 large-scale Facebook ad campaigns domestically and internationally in 2011, with customers spanning sectors from e-commerce, social gaming, media and entertainment to brand marketers and advertising agencies. In terms of the volume of Facebook ad spend managed by the Nanigans Ad Engine, the company averaged a 52% monthly growth rate – cumulatively, an increase of 1600% over 2010.

Read the rest of this entry

INFOGRAPHIC: Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global reach. 75% of Facebook’s 800M active users live outside the United States, and the social network supports 70 different languages.

So, what countries should you target when advertising on Facebook?

We ranked twenty countries by their number of Facebook users, average cost-per-clicks and average clickthrough rates in the infographic below (just published on All Facebook) to help answer the question:

Facebook Infographic - Facebook Marketing: Hidden Gems of Targeting
Read the rest of this entry

Nanigans Announces San Francisco Expansion

Leading Facebook® Ads API Developer Increases Service to Existing Clients and Expands Presence in Key Market

BOSTON, Mass. – December 7, 2011 (BusinessWire)Nanigans, Inc., a Facebook® Ads API developer and technology company focused on helping marketers maximize the effectiveness of Facebook ads, today announced the opening of a new office in San Francisco.

The expansion reflects Nanigans’ ongoing investment and commitment to customer service and growing demand from companies operating in the region. The office also positions Nanigans in closer proximity to Facebook, working to foster product innovation using the Facebook Ads API.

Read the rest of this entry

Nanigans Case Study Published in Facebook’s Marketing API Directory

We recently collaborated with Facebook and social game company 50 Cubes on a Facebook advertising case study centered on the developer’s latest game, Fashion Designer.

Published by Facebook on Friday in the Marketing API Directory, the case study outlines an effective Facebook advertising strategy that leverages both Marketplace Ads and Sponsored Stories.

Results:

  • Acquired 169,000 new players during the 4-week campaign
  • Increased Fashion Designer’s daily active user base to 390,000 customers and monthly active user base to over 3.3 million
  • Increased conversion rates by 60% and decreased cost per installs (CPIs) by 45%

Key Lessons:

  • Marketplace Ads and Sponsored Stories are best used in combination to enable efficient acquisition of high-value customers
  • Marketplace Ads are instrumental in driving awareness and testing for converting and profitable audience segments
  • Sponsored Stories are an effective method to drive social referrals once a critical mass of customers exists and a clear understanding of valuable customer characteristics are identified

Approach:

Read the rest of this entry

Nanigans Interview Featured on Xconomy.com

Earlier this week Xconomy.com, a tech and startup new media outlet in six cities across the US from Boston to San Francisco, featured an in-depth profile of Nanigans. The article highlights our Facebook ad optimization platform, the Ad Engine, and was based on an interview last month with our founder and CEO Ric Calvillo.

Thanks to Erin Kutz for taking the time to get to know us and for the great article!

Nanigans Aims to Offer Up-to-Minute Insight for Facebook Ad Campaigns

Serial entrepreneur Ric Calvillo had planned to stay away from enterprise customers with his newest venture. He’s now CEO of Nanigans, a Boston-based startup that offers a Facebook advertising platform for enterprise customers with a couple thousand dollars to spend a day on online ads. Oops.

“We’re scaling right now with large accounts,” he says. “That’s exactly what I didn’t want to do”

Read the rest of this entry