Category Archives: Company News
These posts highlight news and updates from the Nanigans WHQs in Boston, Mass.
Lead411 conducts research on the fastest growing technology companies in the United States, for customers like Gartner and ADP. Their city-by-city ‘Hot List’ awards were created to recognize quickly growing companies in this space.
In Boston, a pool of 1776 local companies from the software, wireless, hardware, internet and media industry were researched in the process. That list was narrowed down to just 62 award recipients that represent the hottest, fastest growing companies in the Boston region, chosen on their merits of achieving a 100% increase in revenues or receiving over $2M in venture capital in the last two years.
The third annual Boston award, Nanigans is honored to be recognized alongside other Boston technology leaders like HubSpot, JumpTap, uTest, Care.com, Black Duck Software, Backupify, CustomMade, Gazelle, and Gemvara. We want to thank Lead411 for the award and recognition, and congratulate all our fellow award recipients!
2012 is off to a great start for Nanigans and its Facebook advertising software, from new clients, partnerships and product features to the exciting campaigns managed through our software by the largest and most sophisticated advertisers on Facebook.
This award tops off another consecutive quarter of double-digit growth for Nanigans, and we look forward to continuing to grow and innovate in 2012!
Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients
BOSTON, Mass. –- March 1, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, has been selected for partnership in Hill Holliday’s Project Beacon program.
Hill Holliday’s Project Beacon program was designed to offer strategic counsel and promote collaboration between the agency and ad tech startups. With the goal of bringing innovative advertising technologies to market faster than ever before, Hill Holliday will provide client introductions as well as offer strategy, product development and growth advice to Nanigans as part of the partnership.
“A Facebook strategy has become foundational to marketers today. Nanigans offers a platform that allows advertisers to measure and optimize their Facebook ad spend to meet specific goals on and off Facebook, such as registrations, viral shares and purchases,” explained Seb Maitra, SVP and Group Media Director at Hill Holliday. “We find Nanigans’ transparency, strategic guidance and focus on ROI optimization extremely helpful as we seek to maximize the impact of our clients’ footprint on Facebook.”
BOSTON, Mass. –- January 31, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, today announced details of their corporate momentum and growth achieved in 2011. With marketers increasingly turning to Facebook, Nanigans’ Ad Engine™ served over 175 billion Facebook ad impressions during the year.
Through its software built on the Facebook Ads API, Nanigans enabled more than 700 large-scale Facebook ad campaigns domestically and internationally in 2011, with customers spanning sectors from e-commerce, social gaming, media and entertainment to brand marketers and advertising agencies. In terms of the volume of Facebook ad spend managed by the Nanigans Ad Engine, the company averaged a 52% monthly growth rate – cumulatively, an increase of 1600% over 2010.
Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global reach. 75% of Facebook’s 800M active users live outside the United States, and the social network supports 70 different languages.
So, what countries should you target when advertising on Facebook?
We ranked twenty countries by their number of Facebook users, average cost-per-clicks and average clickthrough rates in the infographic below (just published on All Facebook) to help answer the question:
Leading Facebook® Ads API Developer Increases Service to Existing Clients and Expands Presence in Key Market
BOSTON, Mass. – December 7, 2011 (BusinessWire) – Nanigans, Inc., a Facebook® Ads API developer and technology company focused on helping marketers maximize the effectiveness of Facebook ads, today announced the opening of a new office in San Francisco.
The expansion reflects Nanigans’ ongoing investment and commitment to customer service and growing demand from companies operating in the region. The office also positions Nanigans in closer proximity to Facebook, working to foster product innovation using the Facebook Ads API.
Earlier this week Xconomy.com, a tech and startup new media outlet in six cities across the US from Boston to San Francisco, featured an in-depth profile of Nanigans. The article highlights our Facebook ad optimization platform, the Ad Engine, and was based on an interview last month with our founder and CEO Ric Calvillo.
Thanks to Erin Kutz for taking the time to get to know us and for the great article!
Serial entrepreneur Ric Calvillo had planned to stay away from enterprise customers with his newest venture. He’s now CEO of Nanigans, a Boston-based startup that offers a Facebook advertising platform for enterprise customers with a couple thousand dollars to spend a day on online ads. Oops.
“We’re scaling right now with large accounts,” he says. “That’s exactly what I didn’t want to do”