Blog Archives

Final Four Weekend: It’s a Kentucky Nation on Facebook [Infographic]

With this weekend’s Final Four match ups between Kentucky and Louisville as well as Kansas and Ohio State in mind, we decided to dig into the buzz surrounding each team, their coaches, and top players on Facebook. We tapped our Facebook advertising software, Ad Engine, for the data, and found that Kentucky trumps in popularity in every category we examined. We took this a step further, identifying which team each state is cheering for this weekend. We compiled the results in the following infographic:

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Facebook’s Social Business Blueprints

Following the success of their fMC event earlier this month, Facebook released two white papers (commissioned by Forrester Research) to empower marketers to approach social more strategically, and which highlight how paid media fuels social momentum.

Facebook introduces the white papers by underscoring that 95% of VP and C-level marketers believe we live in a connected world, “where people are connected to the things they care about through social media.” The implications of this for businesses? Traditional, one-way, push marketing is replaced by two-way dialogue (which can be initiated by consumers) and offers the opportunity for brands to connect more authentically with potential and current customers. Perhaps more consequential, it means the veil and tinted glass covering how your company engages in business has been lifted. Read the rest of this entry

Live from fMC: Facebook Courts Big Brands, Positions Itself to Secure Share of TV Spend

Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly fits the bill.

The Keynote: Facebook’s Impact on Society, through Storytelling.

The keynote began with Chief Operating Officer Sheryl Sandberg eloquently outlining the internet’s impact on society, and Facebook’s role in introducing a platform where individuals are connected to other people and entities — ultimately providing them a voice on the web.

“When the internet happened, it changed our lives. It changed our lives around the provision of information,” she shared. “Technology is powering us; it’s powering who we are. This is a shift – a shift to the wisdom of crowds to the wisdom of friends. … History is filled with examples of when individuals had a voice and made a difference. The difference now is that people can have this voice at scale.”

She set this stage to then outline how the Facebook platform is helping marketers forge deeper connections with individuals. Read the rest of this entry

Casual Games Association: The Present & Future of Social Gaming

SOCIAL GAMING FACEBOOKWe love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report.

The US social gamer audience is expected to rise to 78 million people in 2012, up from an expected 69 million in 2011 and 57 million in 2010. Needless to say, the industry is booming. With an average age of 40 for women and 37 for men, social games are capturing a much wider audience than traditional console games. Read the rest of this entry

50 Best Places to Work in 2012: Which Wins in Popularity on Facebook?

Glassdoor, an online career community with company and job information such as salaries and reviews, just released their 4th annual ranking of the 50 Best Places to Work. The ranking is unique in that it is generated based on reviews by the people who know about what it’s like to work at these companies best — their employees. We were curious how these companies’ popularity compared on Facebook, and below are the top 15 companies from the list with the largest net and popularity on Facebook:

Best Places to Work

All of the top 15 companies with the greatest Facebook reach are consumer facing, with business facing companies like Bain & Company and McKinsey & Company (ranked #1 and #2 best places to work by employees, respectively) not making the list. Read the rest of this entry

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined.

As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million active users, a range of reports and white papers were released to help marketers navigate this new online ad paradigm.

Here are our picks for the top seven reports on the Facebook advertising ecosystem in 2011:

comScore and Facebook

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

A joint effort between comScore and Facebook, this report examines the reach and frequency of a brand’s content on Facebook. The team behind the report focused on activity around three companies’ Facebook pages, concluding and providing weight behind the ripple and viral effects afforded by the social graph. Top findings include: Read the rest of this entry

Holidays Are for Sharing: The Power of Facebook, Courtesy of Fab.com and Levi’s

Retail e-commerce sales reached new highs during the holiday shopping season last year. Record setting online sales on Black Friday and Cyber Monday point to even greater and new highs this year.

With shoppers citing social networks as their leading online shopping portal, it’s no surprise that 25% of retailers report their most effective online ad techniques are on social networks (third to dynamic optimization (28%) and retargeting (26%) – both of which can also be done on Facebook).

Fab.com and Levi’s are two retailers who have benefitted tremendously from Facebook this holiday shopping season. These sites have not only attributed a large fraction of referral traffic from Facebook, but a considerable portion of their sales and revenue:

Fab.com

One of the fastest growing and hottest flash sale sites on the web right now, Fab.com has relied heavily on Facebook advertising for new user acquisition and to generate awareness for new flash sales and products. Their CEO recently released results from the shopping period from Black Friday through Cyber Monday: 25% of Fab’s $1.1M in sales were attributed to people who originally joined the site from Facebook.

“Without a doubt, Facebook is far and away our most important source for both new members and for ongoing engagement of our members.” –Jason Goldberg, Founder & CEO.

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Reducing Risk in the Games Business

“I’d spend 100 times more on Facebook ads,” was advice one panelist offered when asked what he would do differently next time he launched a game on Facebook. That advice, among others, was discussed last night at the New England Games SIG’s panel Reducing Risk in the Games Business at the Microsoft NERD Center.

The event kicked off underscoring how video game related consumer spending is estimated to reach $112 billion by 2015, and centered on how to build a successful gaming business within this environment by reducing and managing risk as much as possible. Panelists included Scott Triola, Founder & Principal of 5X5 Advisors and former COO of Blue Fang Games; Tarrnie Williams, President of Roadhouse Interactive; Toby Ragaini, Executive Producer of Zynga Boston; and Dave McCool, President & CEO of Muzzy Lane Software. Overall, they discussed three main topics to help reduce risk in the games business:

  1. Market insight and game design
  2. Having a marketing budget
  3. Having funding and a great team

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Highest Grossing Horror Film Franchises: How Does Popularity Compare on Facebook?

Happy Halloween! If you’re not trick-or-treating tonight, you’ll surely be catching a classic horror movie on television. When it comes to franchises, Friday the 13th takes home the #1 spot in being the highest grossing horror franchise of all time — $380,637,525, or $31,719,793 on average for each of the twelve movies (that’s not counting the TV show and video game). Saw comes in at #2, grossing $342,510,598 overall, or $34,251,060 on average for each of the ten movies. Given many of these franchises are over thirty years old, we were curious how their popularity compared today on Facebook.

The top 10 highest grossing horror film franchises are listed in order below; however, as you can see, their box office popularity doesn’t correspond to their Facebook popularity:

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