With this weekend’s Final Four match ups between Kentucky and Louisville as well as Kansas and Ohio State in mind, we decided to dig into the buzz surrounding each team, their coaches, and top players on Facebook. We tapped our Facebook advertising software, Ad Engine, for the data, and found that Kentucky trumps in popularity in every category we examined. We took this a step further, identifying which team each state is cheering for this weekend. We compiled the results in the following infographic:
Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly fits the bill.
The Keynote: Facebook’s Impact on Society, through Storytelling.
The keynote began with Chief Operating Officer Sheryl Sandberg eloquently outlining the internet’s impact on society, and Facebook’s role in introducing a platform where individuals are connected to other people and entities — ultimately providing them a voice on the web.
“When the internet happened, it changed our lives. It changed our lives around the provision of information,” she shared. “Technology is powering us; it’s powering who we are. This is a shift – a shift to the wisdom of crowds to the wisdom of friends. … History is filled with examples of when individuals had a voice and made a difference. The difference now is that people can have this voice at scale.”
She set this stage to then outline how the Facebook platform is helping marketers forge deeper connections with individuals. Read the rest of this entry
Glassdoor, an online career community with company and job information such as salaries and reviews, just released their 4th annual ranking of the 50 Best Places to Work. The ranking is unique in that it is generated based on reviews by the people who know about what it’s like to work at these companies best — their employees. We were curious how these companies’ popularity compared on Facebook, and below are the top 15 companies from the list with the largest net and popularity on Facebook:
All of the top 15 companies with the greatest Facebook reach are consumer facing, with business facing companies like Bain & Company and McKinsey & Company (ranked #1 and #2 best places to work by employees, respectively) not making the list. Read the rest of this entry
For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined.
As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million active users, a range of reports and white papers were released to help marketers navigate this new online ad paradigm.
Here are our picks for the top seven reports on the Facebook advertising ecosystem in 2011:
comScore and Facebook
A joint effort between comScore and Facebook, this report examines the reach and frequency of a brand’s content on Facebook. The team behind the report focused on activity around three companies’ Facebook pages, concluding and providing weight behind the ripple and viral effects afforded by the social graph. Top findings include: Read the rest of this entry
Happy Halloween! If you’re not trick-or-treating tonight, you’ll surely be catching a classic horror movie on television. When it comes to franchises, Friday the 13th takes home the #1 spot in being the highest grossing horror franchise of all time — $380,637,525, or $31,719,793 on average for each of the twelve movies (that’s not counting the TV show and video game). Saw comes in at #2, grossing $342,510,598 overall, or $34,251,060 on average for each of the ten movies. Given many of these franchises are over thirty years old, we were curious how their popularity compared today on Facebook.
The top 10 highest grossing horror film franchises are listed in order below; however, as you can see, their box office popularity doesn’t correspond to their Facebook popularity: