Blog Archives

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.”

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Social Marketing Goes Mainstream, Budgets Increase

Today eMarketer published an article highlighting how top brand marketers are looking to invest “big” in social media in the coming years. The article was based on a survey conducted this summer by consultancy Booz & Co. and Page management software Buddy Media.

Just how “big” are Fortune 100 companies across the globe investing in social? Two-thirds report that social media made up less than 5% of their total digital spend in 2011. In three years, a third expect that number to rise to up to 10% of budgets, 27% predict it rising to 10-20% of their budgets, and an additional 28% report it will make up more than 20% of their budgets. These companies plan to spend that increased budget on hiring employees (57%), leveraging technology vendors (48%), and investing in more social media buys (38%).

The results are no surprise if you follow Facebook news closely. In the last couple of weeks a plethora of surveys and articles have been published speaking to both how much more users are engaging on the social network — and how marketers are following that engagement with spend: Read the rest of this entry