Blog Archives

Who’s Tuning In to f8 Live?

Yesterday morning changes to Facebook’s News Feed went live. Whether you love the changes or hate them, there are more — and likely more dramatic — Facebook updates and announcements slated for today. Rumors have been circling for weeks about the additional product announcements that Facebook will make at their annual f8 Developer’s Conference, which kicks off in a half hour (12:30pm EST, 9:30am PST).

We were curious about who is most interested in catching the live streaming of f8, so we dove into our Facebook advertising platform’s campaign data.

f8 Interest by State

The below map shows relative US interest in f8 on Facebook. The darkest blue states represent 5% or more of US interest in f8 on Facebook, with lighter blue states representing less interest. Combined, just four states represent over 50% of Americans interested in f8: California (33%), New York (9%), Florida (6%) and Texas (6%).

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2011 Emmys Winners: Who’s Gold on Facebook?

Did you catch the Emmys last night? The Academy of Television Arts and Sciences awarded their favorite actors, directors, producers and writers 2011at the 63rd annual Primetime Emmy Awards.

On the series front, 2011 Emmy award winners include: The Amazing Race (best reality competition), The Daily Show (best variety, music or comedy)Downton Abbey (best miniseries or movie), Mad Men (best drama) and Modern Family (best comedy).

We were curious how these five shows compared on Facebook. How many Americans cite interest in each of shows on their profiles? Are there age and gender differences across each show? We looked into our Facebook campaign data to find out:

Relative Reach

Modern Family and The Daily Show have the largest number of Facebook users citing interest in these shows on their profiles, with Modern Family enjoying three times the reach of The Amazing Race and Mad Men.

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