Category Archives: Facebook News

Needless to say, we stay on top of Facebook in the news here at Nanigans. These posts highlight major Facebook updates and other Facebook related news such as reports and surveys.

Live from fMC: Facebook Courts Big Brands, Positions Itself to Secure Share of TV Spend

Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly fits the bill.

The Keynote: Facebook’s Impact on Society, through Storytelling.

The keynote began with Chief Operating Officer Sheryl Sandberg eloquently outlining the internet’s impact on society, and Facebook’s role in introducing a platform where individuals are connected to other people and entities — ultimately providing them a voice on the web.

“When the internet happened, it changed our lives. It changed our lives around the provision of information,” she shared. “Technology is powering us; it’s powering who we are. This is a shift – a shift to the wisdom of crowds to the wisdom of friends. … History is filled with examples of when individuals had a voice and made a difference. The difference now is that people can have this voice at scale.”

She set this stage to then outline how the Facebook platform is helping marketers forge deeper connections with individuals. Read the rest of this entry

Facebook Advertising: Revenue, Market Share and Projections

Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry.  Read the rest of this entry

Casual Games Association: The Present & Future of Social Gaming

SOCIAL GAMING FACEBOOKWe love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report.

The US social gamer audience is expected to rise to 78 million people in 2012, up from an expected 69 million in 2011 and 57 million in 2010. Needless to say, the industry is booming. With an average age of 40 for women and 37 for men, social games are capturing a much wider audience than traditional console games. Read the rest of this entry

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.”

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Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole.

With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional networking site. And as more people add career information on Facebook, there are undoubtedly implications for advertisers.

Gen Y & Their Careers on Facebook

  • 36% of the Gen-Y users on Facebook list their workplace on their profile, compared with 80% who list a school
  • Gen-Y members “friend” an average of 16 co-workers
  • Gen-Y members spend just over 2 years at their first job

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3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into their product offerings—social connections. While companies once invested much of their money into radio and TV, they are now investing more and more into interactive advertisements and other offerings relevant to the social media world and their customers’ personal lives.

Here are three of our favorite new interactive Facebook apps designed to differentiate each company in 2012:

Citi’s ThankYou Points Sharing App

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Nanigans Case Study Published in Facebook’s Marketing API Directory

We recently collaborated with Facebook and social game company 50 Cubes on a Facebook advertising case study centered on the developer’s latest game, Fashion Designer.

Published by Facebook on Friday in the Marketing API Directory, the case study outlines an effective Facebook advertising strategy that leverages both Marketplace Ads and Sponsored Stories.

Results:

  • Acquired 169,000 new players during the 4-week campaign
  • Increased Fashion Designer’s daily active user base to 390,000 customers and monthly active user base to over 3.3 million
  • Increased conversion rates by 60% and decreased cost per installs (CPIs) by 45%

Key Lessons:

  • Marketplace Ads and Sponsored Stories are best used in combination to enable efficient acquisition of high-value customers
  • Marketplace Ads are instrumental in driving awareness and testing for converting and profitable audience segments
  • Sponsored Stories are an effective method to drive social referrals once a critical mass of customers exists and a clear understanding of valuable customer characteristics are identified

Approach:

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Big Box Retailers Go Digital: Home Depot, Kohl’s and Walmart

Three big box retailers made ad news headlines this week for shifting their budgets online, with Facebook being a core component to their newly minted digital strategies. Home Depot, Kohl’s and Walmart favor digital’s impact, targeting and measurement — not to mention its help in stealing e-commerce share away from powerhouses like Amazon.

E-commerce represents approximately 8 percent of all retail sales, and convenience, price comparisons, exclusivity among many other benefits are pushing more and more shoppers online. At our office, for example, most people rely on multiple orders a week from companies like Amazon and Stop N’ Shop’s Peapod service to fulfill their wants and needs. Granted we live in the city, it still reflects a mass shift in behavior from just a few years ago — and traditional big box retailers have taken note:

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Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network.

With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad agencies use Facebook in their campaigns (a 10% increase from Q2).

Toyota’s ‘Social Network Racer’

TOYOTA SOCIAL NETWORK RACERToyota has created a branded Facebook arcade-style racing game in anticipation their new sports car model, to be unveiled at the Tokyo Motor Show in December. The App creates a customized course in the shape of your first name, pulling in photos and other profile information to populate billboards alongside the course. Players can “test drive” the new Toyota model, challenging their friends in track times, successfully creating both a personalized and social in-game experience. Players are competing globally in in an effort to be awarded a grand prize trip to Japan or receive an exclusive painting of the car created by the concept car’s designer.

According to Adverblog, Japanese ad agency Party is behind this social game.

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