Category Archives: Facebook News
Needless to say, we stay on top of Facebook in the news here at Nanigans. These posts highlight major Facebook updates and other Facebook related news such as reports and surveys.
Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly fits the bill.
The Keynote: Facebook’s Impact on Society, through Storytelling.
The keynote began with Chief Operating Officer Sheryl Sandberg eloquently outlining the internet’s impact on society, and Facebook’s role in introducing a platform where individuals are connected to other people and entities — ultimately providing them a voice on the web.
“When the internet happened, it changed our lives. It changed our lives around the provision of information,” she shared. “Technology is powering us; it’s powering who we are. This is a shift – a shift to the wisdom of crowds to the wisdom of friends. … History is filled with examples of when individuals had a voice and made a difference. The difference now is that people can have this voice at scale.”
She set this stage to then outline how the Facebook platform is helping marketers forge deeper connections with individuals. Read the rest of this entry
Three big box retailers made ad news headlines this week for shifting their budgets online, with Facebook being a core component to their newly minted digital strategies. Home Depot, Kohl’s and Walmart favor digital’s impact, targeting and measurement — not to mention its help in stealing e-commerce share away from powerhouses like Amazon.
E-commerce represents approximately 8 percent of all retail sales, and convenience, price comparisons, exclusivity among many other benefits are pushing more and more shoppers online. At our office, for example, most people rely on multiple orders a week from companies like Amazon and Stop N’ Shop’s Peapod service to fulfill their wants and needs. Granted we live in the city, it still reflects a mass shift in behavior from just a few years ago — and traditional big box retailers have taken note: