For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined.
As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million active users, a range of reports and white papers were released to help marketers navigate this new online ad paradigm.
Here are our picks for the top seven reports on the Facebook advertising ecosystem in 2011:
comScore and Facebook
A joint effort between comScore and Facebook, this report examines the reach and frequency of a brand’s content on Facebook. The team behind the report focused on activity around three companies’ Facebook pages, concluding and providing weight behind the ripple and viral effects afforded by the social graph. Top findings include: Read the rest of this entry