Blog Archives

Facebook Advertising: Revenue, Market Share and Projections

Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry.  Read the rest of this entry

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined.

As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million active users, a range of reports and white papers were released to help marketers navigate this new online ad paradigm.

Here are our picks for the top seven reports on the Facebook advertising ecosystem in 2011:

comScore and Facebook

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

A joint effort between comScore and Facebook, this report examines the reach and frequency of a brand’s content on Facebook. The team behind the report focused on activity around three companies’ Facebook pages, concluding and providing weight behind the ripple and viral effects afforded by the social graph. Top findings include: Read the rest of this entry