Posted by Cheryl Morris
Following the success of their fMC event earlier this month, Facebook released two white papers (commissioned by Forrester Research) to empower marketers to approach social more strategically, and which highlight how paid media fuels social momentum.
Facebook introduces the white papers by underscoring that 95% of VP and C-level marketers believe we live in a connected world, “where people are connected to the things they care about through social media.” The implications of this for businesses? Traditional, one-way, push marketing is replaced by two-way dialogue (which can be initiated by consumers) and offers the opportunity for brands to connect more authentically with potential and current customers. Perhaps more consequential, it means the veil and tinted glass covering how your company engages in business has been lifted. Read the rest of this entry →