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Final Four Weekend: It’s a Kentucky Nation on Facebook [Infographic]

With this weekend’s Final Four match ups between Kentucky and Louisville as well as Kansas and Ohio State in mind, we decided to dig into the buzz surrounding each team, their coaches, and top players on Facebook. We tapped our Facebook advertising software, Ad Engine, for the data, and found that Kentucky trumps in popularity in every category we examined. We took this a step further, identifying which team each state is cheering for this weekend. We compiled the results in the following infographic:

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