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Reducing Risk in the Games Business

“I’d spend 100 times more on Facebook ads,” was advice one panelist offered when asked what he would do differently next time he launched a game on Facebook. That advice, among others, was discussed last night at the New England Games SIG’s panel Reducing Risk in the Games Business at the Microsoft NERD Center.

The event kicked off underscoring how video game related consumer spending is estimated to reach $112 billion by 2015, and centered on how to build a successful gaming business within this environment by reducing and managing risk as much as possible. Panelists included Scott Triola, Founder & Principal of 5X5 Advisors and former COO of Blue Fang Games; Tarrnie Williams, President of Roadhouse Interactive; Toby Ragaini, Executive Producer of Zynga Boston; and Dave McCool, President & CEO of Muzzy Lane Software. Overall, they discussed three main topics to help reduce risk in the games business:

  1. Market insight and game design
  2. Having a marketing budget
  3. Having funding and a great team

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