2012 Academy Awards on Facebook

Tonight the 84th annual Academy Awards, more commonly known as The Oscars, will be televised live in more than 100 countries. Viewers across the world will tune in to see who The Academy of Motion Picture Arts and Sciences selects as this years award winners.

War Horse, Moneyball, Extremely Loud & Incredibly Close, The Help, The Tree of Life, The Descendants, and The Artist are all up for Best Picture of the Year. Other most anticipated awards of the night go to best Best Actor and Actress in a Leading Role, with this years Oscar nominees including Brad Pitt (Moneyball), Gary Oldman (Tinker Tailor Soldier Spy), George Clooney (The Descendants), Jean Dujardin (The Artist), Demian Bichir (A Better Life), Meryl Streep (The Iron Lady), Rooney Mara (The Girl with the Dragon Tattoo), Michelle Williams (My Week with Marilyn), Glenn Close (Albert Nobbs) and Viola Davis (The Help).

We tapped into our Ad Engine’s Facebook campaign data to see who would win if Facebook users across the United States had their say:

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The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing.

Courtesy of The Social Marketer:
Facebook emerges as the largest ad impressions publisher on the internet

Facebook, once thought of as the future of online advertisements, has become the dominant force in a crowded field of online ad publishers.

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Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap:

Cornell University

Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case isn’t publicly available, below are the presentation slides Rishi used to take students through the evolution of online advertising and how the rise of social networking is transforming the space.

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Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages.

With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from the 175 billion Facebook ad impressions managed through our Ad Engine  in 2011 to compare the reach and average cost-per-clicks (CPC) for countries across the globe — featured today on Business Insider:

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Casual Games Association: The Present & Future of Social Gaming

SOCIAL GAMING FACEBOOKWe love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report.

The US social gamer audience is expected to rise to 78 million people in 2012, up from an expected 69 million in 2011 and 57 million in 2010. Needless to say, the industry is booming. With an average age of 40 for women and 37 for men, social games are capturing a much wider audience than traditional console games. Read the rest of this entry

The New Currency: Financial Institutions on Facebook

Financial services represents approximately 30% of all online advertising spend, and on Facebook there are certainly institutions leading the way and investing in the opportunity: Capital One, Citibank and American Express are three that come to mind. That being said, the laggards seem to still outweigh the innovators. In examining the top 20 commercial banks, only five have Facebook reaches* of over 300,000 people. This contrasts starkly to other consumer facing sectors, like CPGs, where many brands have a reach of several millions.

Yesterday our founder and CEO Ric Calvillo was invited to speak at The Ad Club’s financial marketing summit, The New Currency. The event explored how mobile and social are transforming financial services, honing in on the challenges and opportunities of each.

Ric’s session focused on social’s implications for financial services. Dan O’Malley, founder and CEO of PerkStreet Financial, opened the session by describing how his online-only bank is capitalizing on digital’s ability to unlock a more personalized banking experience and the death of costly bank branches to fund better rewards. Ric’s panel followed, with Twitter’s Northeast Revenue Manager Cameron Burnham and Game Show Network’s SVP Digital Mark Cullinane joining him.

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Super Bowl XLVI on Facebook: Giants vs. Patriots Players [Infographic]

We knew from our NFL playoff infographic published last month that America is a Patriot’s nation on Facebook. With Super Bowl Sunday finally here, we wanted to dig deeper and pit the New York Giants and the New England Patriots’ coaches and players against one another on the social network in a position-by-position breakdown. We tapped our Facebook advertising software for the data, and Patriots players trump in buzz on Facebook for every position we examined:

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10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.”

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Nanigans Closes 2011 with Explosive Growth

Company Achieved 1600% Growth in Facebook Ad Spend; Cements Leadership Position in Facebook Marketing API Technology 

BOSTON, Mass. –- January 31, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, today announced details of their corporate momentum and growth achieved in 2011. With marketers increasingly turning to Facebook, Nanigans’ Ad Engine™ served over 175 billion Facebook ad impressions during the year.

Through its software built on the Facebook Ads API, Nanigans enabled more than 700 large-scale Facebook ad campaigns domestically and internationally in 2011, with customers spanning sectors from e-commerce, social gaming, media and entertainment to brand marketers and advertising agencies. In terms of the volume of Facebook ad spend managed by the Nanigans Ad Engine, the company averaged a 52% monthly growth rate – cumulatively, an increase of 1600% over 2010.

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