Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

IPHONE 4SThis week has been a long time coming for Apple fanboys and fangirls across the world. Today marks the release of iOS 5 — the next major update of Apple’s software for iPhone, iPod and iPad — and this Friday, October 14th marks the date when the new iPhone 4S hits shelves across the nation. With the greatly anticipated iOS 5, Apple touch device owners will enjoy a new feed and center for notifications, an improved camera app with cropping and editing features, a Newsstand, PC- and wire-free syncing, free messaging between iOS owners, iCloud and much more. And the new iPhone 4S features 7x faster graphics, an 8 megapixel camera, 1080p video recording, iCloud integration, a voice driven personal assistant (Siri), a faster processor, and longer browsing and battery time.

The iPhone 4S and iOS 5 were formally revealed at Apple’s “Let’s Talk iPhone” event held in Cupertino last week (watch the keynote here). We were curious about who is interested in iOS 5 and the iPhone 4S on Facebook, so we dove into our Ad Engine‘s campaign data:

Most iPhone Obsessed States

FACEBOOK IPHONEThe above map shows the fraction of each state’s population who touts interest in the iPhone on Facebook. The darker blue states represent the greatest obsession, with New York (2.4%), New Jersey (2.4%), Louisiana (2.3%), Connecticut (2.3%) and Hawaii (2.2%) in the top five most iPhone obsessed states. The bottom five: Montana (0.6%), South Dakota (0.7%), Wyoming (0.7%), North Dakota (0.8%) and Idaho (0.9%).

Most iPhone Obsessed Age & Gender

You probably guessed that the most iPhone obsessed age range on Facebook skewed young; however, you probably wouldn’t have guessed it did by this much:

As for gender, more females (57%) than males (43%) publicly boast their love for the iPhone on Facebook:

Most Beloved Apple Touch Device

With iOS 5 updates spanning the iPod, iPhone and iPad, we were curious which Apple touch device is most beloved on Facebook. The iPod by far reigns supreme, with three times the number of people listing interest in the device on Facebook as compared to the iPhone and iPad:


Does anything surprise you about the data? Let us know in the comments!

Posted on October 10, 2011, in Campaign Data and tagged , , . Bookmark the permalink. Leave a comment.

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